Selling online is really not easy. This is why you need to know your customers and what type they are! We listed some of the most common types of customers.
1. The one that ALWAYS looks for the best prices. These customers do not care about the environment, products coming from Asia or products with bad quality as long as it´s CHEAP! They do not mind waiting for the products with long delivery time as long as they feel they have done a bargain.
2.The opposite of no:1. The ones that want super-fast delivery, usually no more than 2-5 days, everything more than that is unacceptable. And they prioritise great service and are willing to pay a bit more for this and quality products.
3. The no shipping cost customer. Some people are just allergic to shipping costs and won´t buy at a store where the shipping is not included. You will most likely lose these if you add shipping cost in your checkout. If you have a lot off abandoned cart, this is why.
4. The Amazon and marketplace customer. They want everything at the same place, and a HUGE product catalogue to choose from.
5. The Amazon and marketplaces boycott customers. These people actually hate having everything in one and the same place. They want to find their own favourite niched stores with a special feeling and assortment.
6. Instagram customers. Especially found in the fashion category with free return shipping. These people are known to order more than they will keep, they have their own get-togethers with friends and also take new pictures to Instagram of clothes they will later send back.
7. The “I have not received my package” customers. Unfortunately, there are many loopholes in the e-commerce business. And all customers are, sorry to say, not honest. If you sell products with higher value, ALWAYS send products with tracking even if it cost a little bit more. Otherwise, be prepared for “I have not received my product” customers and just smile and take the cost for this.
8. I have not read your agreements customer. Even if you have a lot of information on your page and in your agreements for example of return costs etc, many customers just take no 3 or their experiences from other stores for granted. They think all stores is one big store online and should work the same.
9. The, I will give you bad reviews customer. One of the worst kinds. We have even had a retailer telling us their customers wants free products or a ridiculous discount not to give them bad reviews. In fear, many retailers fall for this. But then you should see the movie Ransom with Mel Gibson, NEVER negotiate with terrorists!
10. The very nice returning customers. Study your market and customers behaviour. Make sure you know your customers better than Facebook knows them. Learn from them and market yourself to the customers you actually want to have and sell to. And also find out how you want to sell and with what conditions. This makes it much easier for a win-win concept. Because hey, it is simply impossible to satisfy over 8 billion people in the world.
Trust me you don´t want to sell a Bugatti for the price of a Kia just because it is the wrong customers. Decide who you want to sell to and focus your marketing and e-commerce to attract these. H & M could not start selling clothes for 200 euros, this is simply not their business or customer group. And Gucci cannot sell H & M:s price range, then they would lose their high paying customers.
Also, make sure to sign up for a free account with us if you haven´t done it yet, at free.droshi.com where you can find your products to sell. We have the biggest assortment in the world of European drop-shipping suppliers. But if you want to sell from none Eu suppliers you can use our system and do this for free too.
Happy drop-shipping! 😊 🚀
“We led with our conviction rather than rational, because rational said it was impossible” – Daniel Ek